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With the daunting task of trying to increase recycling rates in East London, Shanks asked us to design a campaign identity that communicated the ‘act’ of recycling to a mainly non-English speaking audience in the East London boroughs. With lots of stake holders to please, managed to steer them towards a simple, bold and clear logo which was rolled out onto a wide range of material including livery, signage, advertising, billboards and annual reports.