Exhibitions and large format

Design for exhibitions, building wraps, billboards (basically anything that is BIG) is unlike design for small screens and small format print. In short, it’s read differently by consumers. Large format design uses a unique set of rules. Clearly, it still needs to be considered good-looking, but the choice of typeface, typeface weights, copy style, the amount of copy, are just a few of the important considerations. What looks good small can just look plain weird when blown up big. We have designed for all sorts of large format, from Underground posters and billboards, to bespoke exhibition stands and large restaurant interiors.We also have a swathe experience in production – wether it’s a simple fly poster that pasted on a wall, to a full bespoke exhibition stand build; we have been working with our associate exhibition stand builders for over 25 years, and they know their stuff, and they know how fussy us designers are!