Print Archives - BLU INC ~ Graphic design for the masses

Spex Collective

Chris Wilson — Fri, 09 Oct 2026 15:47:42 +0000

From a beach in Goa and The Plough in Bristol, to breweries and coffee roasters on the South coast, there isn’t a corner of the globe that Spex won’t cover. With a combined 120 years of DJ experience, distilled down into one tight collective, there’s one clear vision – to deliver good times.

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Exhibitions and Large Format

David Miller — Thu, 19 Feb 2026 16:17:53 +0000

Design for exhibitions, building wraps, billboards (basically anything that is BIG) is unlike design for small screens and small format print. In short, it’s read differently by consumers. Large format design uses a unique set of rules. Clearly, it still needs to be considered good-looking, but the choice of typeface, typeface weights, copy style, the amount of copy, are just a few of the important considerations. What looks good small can just look plain weird when blown up big. We have designed for all sorts of large format, from Underground posters and billboards, to bespoke exhibition stands and large restaurant interiors.We also have a swathe experience in production – wether it’s a simple fly poster that pasted on a wall, to a full bespoke exhibition stand build; we have been working with our associate exhibition stand builders for over 25 years, and they know their stuff, and they know how fussy us designers are!

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Gin 77

David Miller — Thu, 19 Feb 2026 16:07:26 +0000

Gin 77 is the flagship offering from Bristol Distilling Co. It forms the base for the suite of full-strength flavoured gins. We have been fully immersed in Bristol Distilling Co from the start, working on every aspect brand, tone of voice, social, web and print for the Gin 77 range. In 2021 we released the new bottle design and labels for the full-strength flavoured gins.

Why 77? Bristol Distilling was founded in early 2017 – but they were not the first Bristol Distilling Co. In 1863, Joseph C Board had incorporated the distilling operation on Cheese Lane in the centre of the city. That site was destroyed in the Blitz in 1940. So for 77 years Bristol was without a Bristol Distilling Company. Until now.

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Stump Brothers

David Miller — Thu, 19 Feb 2026 16:04:01 +0000

Newly established, London-based tree stump removal experts, Stump Brothers, wanted a bold, no-nonsense brand that would set them apart in an ever-growing and increasingly competitive market. Stump Brothers are young, driven and have a great attitude – in what might be seen as a sector that traditionally doesn’t receive the design attention that it deserves, they know the value of a strong brand. The new identity has been rolled out over every inch of merchandise, livery, web and social. Knowing how to use your brand is a critical factor in its development – and Stump Brothers do this very well.

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77 Gin Liqueurs

David Miller — Thu, 19 Feb 2026 15:54:34 +0000

Bristol Distilling Co, having had success with Gin 77, developed a range of flavoured, lower ABV, gin liqueurs. We art-directed and designed a set of bottle labels and associated graphics, merchandise, advertising, social and web site updates. Interest from the big five grocers followed, with one listing.

2020 saw a liqueur redux (see below). The tone was to be more playful and Pop Art inspired with the labels incorporating bright, sharp and graphic fruit illustrations. The illustrations were used as stand-alone pieces for merchandise and social teasers. We also had the chance to create the ultimate mailer of bottles and flight case!

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Dogs On The Streets

David Miller — Thu, 19 Feb 2026 15:47:13 +0000

Dogs on the Streets is a cinematic portrait of homeless dog owners and the people who work with them to ensure the welfare of their animals; directed by Paul Sng, who has developed a critical reputation as a filmmaker with a social conscience (Dispossession: The Great Social Housing Swindle, and Sleaford Mods – Invisible Britain). Paul wanted an identity for the film that conveyed a warmth and friendliness. The dog/owner imagery is a visual gift, and combined with bold, approachable serif typography, we struck a classic design tone that worked across web and social platforms.

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Triple B

Chris Wilson — Thu, 19 Feb 2026 15:43:37 +0000

Bristol Distilling Co wanted a gritty, hard hitting vodka brand to add to their already successful range of spirits. Adopting an even bolder approach to this identity, we developed a typographic approach that does exactly what it says on the tin. The design has a letterpress feel – with rough edges and a ‘roller’ texture; an overall note of the hand-made! Topping things off with a fluorescent pink colour palette, Triple B really stands out amongst its rivals, with great uptake from bars and restaurants. The identity also lends itself perfectly to merchandise and social. No messing – it’s definitely vodka!

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Policy Press

David Miller — Thu, 19 Feb 2026 15:40:54 +0000

Policy Press publishes work that seeks to understand social problems, promote social change and inform policy and practice with a key aim to improve the day-to-day lives of people who need it most. As an imprint of already established client, Bristol University Press, we were subsequently asked to design key Policy Press book covers.

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Cosmotron

David Miller — Tue, 10 Feb 2026 16:47:06 +0000

Cosmotron build possibly the world’s best speakers. They are incredible. Standing up to 6ft tall, made of polished bronze (lovingly cast in the UK) and shaped like a rocket from Flash Gordon, the Cosmotron speaker is as much sculpture as it is hi-fi. We have worked on brand development, operation manuals, website and an introduction book.

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Publishing

David Miller — Tue, 10 Feb 2026 16:42:22 +0000

Right from the start of blu inc, nearly 20 years ago, we have enjoyed a close working relationship with some London publishers, getting the chance to design some fantastic books. These projects also give us the opportunity to push the boat out on photography and go a little ‘left field’ with design and layout – glory jobs!

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Black’s Double Barrel Whiskey

David Miller — Tue, 10 Feb 2026 16:26:56 +0000

Bristol Distilling Co are making their very own rich and spicy whiskey. It’s maturing in a bunch of beautiful oak barrels, fresh from the US, at their distillery right now. Their range of gin and gin liqueurs, that we worked on, required a sharp, graphic approach, but their whiskey needed something more organic and earthy. The whiskey label still uses some crisp typography, but it employs a more sumptuous colour/foil pallet, combined with a subtle oak textured background. Alongside the label design, print and social media assets, we worked with good friend and life-long work associate David Abbott, to create a suite of illustrations to use across the brand and bring home the more hand-crafted aspect of the Bristol Distilling whiskey story. A dark cherry whiskey liqueur is also in initial design development – continuing the theme of deep, rich flavours matched up with a similar design tone.

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CHOMP

David Miller — Tue, 10 Feb 2026 16:18:10 +0000

CHOMP were a joy to work with. Bright, engaging and open. It’s been a real pleasure developing the brand and seeing the restaurant/s grow and thrive. They served blinding steak, wine and whiskey. We were asked to develop a clean, sharp, type-led identity. They were very keen on minimal imagery, except a link-out to Instagram from their site, which served as a perfect gallery facility. The refreshed identity reflected their brash, no-nonsense attitude to food and drink.

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