Merchandise Archives - Blu Inc

Meet Street Eat

Chris Wilson — Wed, 29 Apr 2026 14:22:09 +0000

Born in The Foundry Think Tank, Poole – pioneering pizza provider and Dorset based food charity Meet Street Eat wanted a warm, fresh, approachable and uplifting brand that they could roll out across all aspects of the organisation.

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Stump Brothers

David Miller — Thu, 19 Feb 2026 16:04:01 +0000

Newly established, London-based tree stump removal experts, Stump Brothers, wanted a bold, no-nonsense brand that would set them apart in an ever-growing and increasingly competitive market. Stump Brothers are young, driven and have a great attitude – in what might be seen as a sector that traditionally doesn’t receive the design attention that it deserves, they know the value of a strong brand. The new identity has been rolled out over every inch of merchandise, livery, web and social. Knowing how to use your brand is a critical factor in its development – and Stump Brothers do this very well.

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77 Gin Liqueurs

David Miller — Thu, 19 Feb 2026 15:54:34 +0000

Bristol Distilling Co, having had success with Gin 77, developed a range of flavoured, lower ABV, gin liqueurs. We art-directed and designed a set of bottle labels and associated graphics, merchandise, advertising, social and web site updates. Interest from the big five grocers followed, with one listing.

2020 saw a liqueur redux (see below). The tone was to be more playful and Pop Art inspired with the labels incorporating bright, sharp and graphic fruit illustrations. The illustrations were used as stand-alone pieces for merchandise and social teasers. We also had the chance to create the ultimate mailer of bottles and flight case!

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Triple B

Chris Wilson — Thu, 19 Feb 2026 15:43:37 +0000

Bristol Distilling Co wanted a gritty, hard hitting vodka brand to add to their already successful range of spirits. Adopting an even bolder approach to this identity, we developed a typographic approach that does exactly what it says on the tin. The design has a letterpress feel – with rough edges and a ‘roller’ texture; an overall note of the hand-made! Topping things off with a fluorescent pink colour palette, Triple B really stands out amongst its rivals, with great uptake from bars and restaurants. The identity also lends itself perfectly to merchandise and social. No messing – it’s definitely vodka!

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Black’s Double Barrel Whiskey

David Miller — Tue, 10 Feb 2026 16:26:56 +0000

Bristol Distilling Co are making their very own rich and spicy whiskey. It’s maturing in a bunch of beautiful oak barrels, fresh from the US, at their distillery right now. Their range of gin and gin liqueurs, that we worked on, required a sharp, graphic approach, but their whiskey needed something more organic and earthy. The whiskey label still uses some crisp typography, but it employs a more sumptuous colour/foil pallet, combined with a subtle oak textured background. Alongside the label design, print and social media assets, we worked with good friend and life-long work associate David Abbott, to create a suite of illustrations to use across the brand and bring home the more hand-crafted aspect of the Bristol Distilling whiskey story. A dark cherry whiskey liqueur is also in initial design development – continuing the theme of deep, rich flavours matched up with a similar design tone.

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CHOMP

David Miller — Tue, 10 Feb 2026 16:18:10 +0000

CHOMP were a joy to work with. Bright, engaging and open. It’s been a real pleasure developing the brand and seeing the restaurant/s grow and thrive. They served blinding steak, wine and whiskey. We were asked to develop a clean, sharp, type-led identity. They were very keen on minimal imagery, except a link-out to Instagram from their site, which served as a perfect gallery facility. The refreshed identity reflected their brash, no-nonsense attitude to food and drink.

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Empire Fighting Chance

Chris Wilson — Tue, 10 Feb 2026 16:13:00 +0000

Empire Fighting Chance are a charity that tackle the impact of deprivation on the lives of young people, using a mix of non-contact boxing and intensive personal support. Involved from its inception, we created a bold brand, website, merchandise, and all aspects of design for print – from annual impact reports to large format. Their bold identity has helped Empire raise their profile and become a serious player in the highly competitive charity sector. Jamie Sanigar and team continue to go from strength to strength with their tireless dedication in helping disadvantaged young people across Bristol and the UK.

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Bristol Distilling Co.

Chris Wilson — Tue, 10 Feb 2026 15:37:18 +0000

Bristol Distilling needed a brand to match their left-field approach to liquor production. We developed a full corporate identity followed by website design and build, social media assets, signage, all aspects of small and large-format print, plus a helping hand in art-direction for the interior of their distillery tap room.

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