blu inc.

+44 (0) 117 942 2684

blu by name, green by nature

We are passionate (and we use that word without a whiff of irony) about the environment. Yep, we know what you’re thinking, “So are we, so what?” There’s a lot of ‘greenwash’ out there, so, to prove we’re right on the button, we’re in the process of getting the EMS ISO 14001 accreditation. This basically means you have to put your money where your mouth is and prove your dedication to this tiny planet of ours. And once you’ve done that you have to continue proving it every year, else they whip your accreditation off you – no messing.

Recycled and renewable power for web and print

It's a tricky task, but we are in the process of twisting our landlords' arm(s) to switch energy supplier to Ecotricity, who can supply 100% green energy from renewable sources; this will represent a saving of around two tonnes of carbon dioxide per year. In the next twelve months we are also looking into offering a green web-hosting service with servers based in the US running off solar power no less.

Our printers, Portishead Press, already use Ecotricity for their energy supply, amongst numerous other eco measures they take.

All our bulbs are low energy and the studio is totally ‘shut down’ over night (not even on standby), thanks to Intelli Panels.

Getting around

Whenever possible we walk, cycle or use public transport to get to work and meetings. Don't panic, if cycling we won't arrive at your offices all hot and sweaty, clad in Lycra.

The 3 Rs

We have dramatically reduced the amount of paper and ink we use in our studio, and we’re also looking into investing in a fancy new printer that prints both sides of a sheet of paper. PDF proofing is quick and efficient these days, and all our clients have Adobe Reader, which means you can view a design on your computer as it was originally intended to be viewed.

We reuse scrap paper and as many envelopes as possible. This does mean that you might not get mail from us in a shiny, white package, but at least it will be a well travelled envelope.

We recycle all our card, paper, tin, plastic and glass, with around only a quarter of a bin liner going to landfill weekly. All recycled material is taken away by a licensed carrier.

Coffee and bar snacks (and washing up)

Our tea, coffee, sugar, milk and special client biscuits are all Fairtrade and organic. Our coffee grounds and tea bags go onto a friend's allotment and in turn she feeds us more sprouts and leeks than you can imagine!

When the miracle of washing up occurs, we use only Ecover. The office cleaners also use environmentally friendly cleaning products.


Using recycled paper is an obvious step to take. There’s a huge range of different recycled stocks available – some still look like the the old school off-white, ‘grainy’ paper; and some look as good as the bright white, virgin fibre papers. We cost up on recycled stock as a matter of course – and just to reassure you, it’s no more expensive.

If a suitable recycled stock is not available, we recommend opting for a paper produced from sustainably managed forests (FSC acredditied). The FSC is a non-profit association made up of environmental and social groups and progressive forestry and wood retail companies, working in partnership to improve forest management worldwide.

100% of our printers' paper off-cuts are collected and recycled by licensed waste management companies.


Our printers use only inks based on water or vegetable oil rather than mineral oil. Onsite mixing technology means the amount of wasted ink after any given job is close to zero.


Printers' waste chemicals are removed by a specialist waste licensed contractor.

Plastics & Metals

Film is no longer part of the print process. 100% of our printers' metallic printing plates are either re-used or fully recycled.


CIP3 technology(!) means that our printers 'make ready'* has been reduced by a huge 85%. *This is the process from a printer receiving our digital files, to setting up the press and getting the first printed sheets running.


Where possible and effective, orders are boxed in cardboard rather than plastic casing. Unused or excess casing is donated to a local art charity or a local primary school.

Digital printing

Five years ago digital print used to be more like glorified colour photocopying. It’s come a long way in a short space of time and the quality has improved vastly. Quite a few digital print presses have excellent eco credentials. Digital print is perfect for low run print jobs – usually below 500 units. You can print on some very unusual and unique types of paper – and there’s also the ability to print white ink – which to us designers is quite an exciting advance!